IoT Asset Tracking: Why 74% of Projects Are Beating ROI Expectations

• Chinmay
• June 4, 2025
• Industrial IoT, News
• asset ROI, asset tracking 2025, employee tracking IoT, enterprise IoT adoption, industrial IoT, IoT asset tracking, IoT vendor support, smart logistics, supply chain visibility, tracking inventory
• 0 Comments

It’s official — IoT-powered asset tracking is no longer just a buzzword. It’s a business booster.

A new IoT Analytics report (2025) reveals that 74% of asset tracking and visibility projects are either meeting or surpassing ROI goals — making it one of the most proven IoT use cases across industries today.

What’s Behind This Surge in Success?

The study found that companies spend an average of $110 per asset annually to track inventory, vehicles, or equipment — and it’s paying off. But here’s the twist: the ROI isn’t being driven by feature-rich solutions. Instead, the winners are those offering reliable vendor support and easy integration.

Vendor Support Over Feature Lists
Companies now prefer platforms that “just work” with their existing systems and come with human-backed support. It’s no longer about the fanciest dashboard — it’s about peace of mind and operational uptime.

In-House vs Vendor Solutions: A Clear Winner
Internal tools performed the worst, with users complaining of poor reliability, clunky integration, and weak support. In contrast, leading commercial vendors are winning customer trust with a focus on end-to-end value.

Beyond Inventory: The Next Frontier is People
While inventory management remains the top use case, the next wave is employee tracking — especially in logistics, construction, and high-safety environments.

Security Matters as Much as Cost
While cost remains a primary driver, security is now nearly equal in priority. As asset tracking systems mature, companies are becoming more cautious about data privacy and access control.

“Asset tracking has moved from a niche IT initiative to a core operational priority.” — Dimitris Paraskevopoulos, IoT Analytics

Takeaway for India’s IoT Startups:

If you’re building asset tracking tools, don’t just chase features. Build for reliability, integration, security, and hands-on support — that’s where customer value and ROI really lie.