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In-Person Events are Back, But Virtual Events Could Offer More Value for Technology Businesses. Here’s Why.

In the last few years, the COVID-19 pandemic has caused major shifts in the marketing strategies of technology businesses. Industry events held in person, a once essential part of any promotional initiative, stalled for some time. This led organizations to seek alternative solutions for marketing and networking, like webinars and other forms of virtual events. Although in-person gatherings have now …

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