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Samsung Vision AI: Redefining Intelligent Screens for Smarter Living

Samsung has introduced Vision AI, a groundbreaking initiative designed to transform screens from passive devices into intelligent, adaptive companions. This innovation sets the stage for a new era where displays actively enhance user experiences by integrating personalisation, smart home capabilities, and advanced AI technologies.

 

“With Samsung Vision AI, we’re reimagining what screens can do,” says SW Yong, President and Head of Samsung’s Visual Display Business. The vision aims to merge entertainment, lifestyle solutions, and personalisation into a seamless, interactive experience that adapts to users’ dynamic needs.

 

Key Features of Vision AI

 

  1. Click to Search
    Ever wondered about the actor or location on your screen? Similar to Amazon’s X-Ray feature on Prime Video, Vision AI enables users to identify on-screen elements and access additional content without pausing their viewing experience.
  2. Live Translate
    Breaking language barriers, Vision AI’s advanced on-device AI provides real-time subtitle translations. From international films to foreign news, global content becomes easily accessible to users.
  3. Generative Wallpaper
    Turning your TV into a personalised art canvas, this feature allows users to create visuals that align with their preferences or occasions, offering a unique blend of technology and aesthetics.

 

Vision AI in the Smart Home Ecosystem

By integrating with the SmartThings ecosystem, Vision AI aims to position Samsung screens as a central hub in connected homes. Two standout features highlight its utility:

 

  • Home Insights: Acting as a virtual household assistant, it offers real-time updates about the home environment, including safety alerts and daily summaries.
  • Pet and Family Care: The screens monitor pets and family members, recognising unusual behaviour patterns and adjusting the environment accordingly, such as dimming lights when a child sleeps or notifying users of significant activities.

 

Enhanced Sensory Experience

Vision AI enhances the sensory aspects of screen interaction by analysing both the content and the surrounding environment. This enables dynamic adjustments in audio and visuals, ensuring optimal sound and picture quality for movies, games, and other content.

 

Collaborative Expansion

Samsung envisions expanding Vision AI through strategic partnerships. A collaboration with Microsoft will integrate Copilot AI into Samsung’s Smart TVs and monitors, providing personalised features like content suggestions and intuitive controls. Future partnerships with companies like Google are expected to further enhance Vision AI’s capabilities, pushing the boundaries of what personal AI-driven screens can achieve.

 

A New Era for Screens

Samsung Vision AI goes beyond a traditional product upgrade—it redefines the role of screens in modern living. By combining personalisation, advanced AI, and accessibility, Samsung is transforming how we perceive and interact with displays, setting a new standard for connected, intelligent living spaces.

Samsung’s Vision AI exemplifies its ambition to lead the screen industry into the future, delivering smart, adaptable, and connected experiences that cater to the evolving lifestyles of global consumers.






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